Management of Olympic Athletes Pre-London 2012

Recognised and sourced athletes two years prior to the 2012 Olympic Games to be part of and support the exciting Jaguar Academy of Sport. Most of the major athletes and presenters were placed in Jaguar cars before the title sponsor had event thought about approaching them. Jess Ennis-Hill, Jade Jones and Mo Farah, along with the likes of Dame Kelly Holmes, Colin Jackson and Denise Lewis.

“Jamie is an Ambassador for the Jaguar Academy of Sport, playing a key role in mentoring the next generation of British sporting talent. Jamie is also retained by Jaguar to spot rising stars and recruit appropriate ambassadors into the Academy of Sport.

Project Detail

  • Client: Jaguar Academy of Sport
  • Category: Sports & Project Management


Cheryl and Jamie have, without question, been fundamental to the success of the Jaguar Academy of Sport. Their knowledge of the industry, coupled with an immense network of contacts, has been invaluable and continues to prove so as the Academy develops. Cheryl and Jamie are excellent communicators with a sound commercial awareness, and as a result they consistently deliver on our business objectives.” – Geoff Cousins, Managing Director, Jaguar UK. 

Endorsements, Events, Management